FanDuel says Iowa-LSU game was its biggest betting event ever for women’s sports

FanDuel says Iowa-LSU game was its biggest betting event ever for women’s sports

Article brief provided by CNBC
  • Jessica Golden, CNBC
April 2, 2024 2:52 PM

The superstar women’s college basketball matchups Monday night attracted more than just viewers — the games also set new sports betting records.

Story continues below

FanDuel tells CNBC that the Louisiana State University versus Iowa game was its biggest betting event of all time for women’s sports.

The record betting comes as women’s sports have hit an inflection point, reaching bigger audiences and garnering more interest than ever with the rise of once-in-a-lifetime superstar talent such as Caitlin Clark and increasing valuations of women’s sports franchises.

ESPN says viewership of the women’s Sweet 16 was its most watched on record, up 96% from last year. Viewership is spilling over into the sportsbooks with record activity on women’s sports.