FanDuel nears deal for naming rights to Diamond Sports Group’s regional sports networks, replacing Bally’s

FanDuel nears deal for naming rights to Diamond Sports Group’s regional sports networks, replacing Bally’s

Article brief provided by Bloomberg News
  • Christopher Palmeri, Bloomberg News
June 4, 2024 8:43 PM
  • Christopher Palmeri, Bloomberg News

FanDuel, the sports-betting giant, is close to an agreement to put its brand on 18 regional pay-TV networks owned by Diamond Sports Group.

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A multiyear deal between the companies would also involve FanDuel-related programming for the channels, according to people familiar with the terms, which are still being finalized.

FanDuel, a division of Flutter Entertainment Plc, would resell Diamond’s streaming service to fans and take an equity stake in the company, said the people, who asked to not be identified because the deal hasn’t been announced publicly. Spokespeople for the companies declined to comment.

The deal represents an opportunity for the online betting company to connect with millions of fans when they’re watching their hometown teams.