Super Bowl weekend is here, and 68 million Americans are set to wager $23.1 billion in bets, according to an American Gaming Association survey. Amy Howe, FanDuel CEO, joins Yahoo Finance Live to discuss the nature of the sports-betting environment leading up to the big game.
“There is no doubt we’re going to set some records his year,” notes Howe, who sees “a tremendous amount of excitement” about player propositions.
Howe sees the “Taylor Swift effect,” as having created “a game within a game,” as there is an increase in interest from women, likely connected to this.
Looking ahead, Howe says she is “excited” for growth, following FanDuel’s parent company, Flutter Entertainment, going public.
