Fanatics is reportedly in talks with cryptocurrency exchange Crypto.com about launching a joint prediction market platform, according to the Financial Times.
The discussions are preliminary, and neither Fanatics nor Crypto.com has confirmed anything as both parties have declined to comment. However, such a move would give Fanatics exposure to a sector that has grown quickly in the past year, fueled by rising valuations for established companies Polymarket and Kalshi.
Prediction market companies have begun to reshape the gambling landscape in the US, which in turn has prompted established gambling companies to consider their options.
Crypto.com has been active in the space, offering event contracts through its regulated exchange and signing deals with betting operator Hollywood.com and social gaming platform MyPrize.
