The 20 months of construction transforming the former Mirage into the Hard Rock Las Vegas have attracted their fair share of comments on social media — especially the nearly 700-foot-tall guitar-shaped hotel tower.
Is it an eyesore? Or will it change visitors’ impressions of the Strip?
One Reddit commentator wrote two months ago that the closure of The Mirage “feels like tearing down one of the most successful casinos in history to install a corporate brand experiment with huge expectations attached to it.”
Hard Rock Entertainment, which is privately owned by the Seminole Tribe of Florida, has said little publicly since closing The Mirage in July 2024.
