A Facebook user logs into their account and is bombarded with dozens of gambling ads. The promotions for online casinos and betting sites offer free spins, “bet boosts”, discounts and bonuses.
But the person has never placed a bet or played a game on a gambling site before – let alone consented to being targeted. How can that happen?
The Observer conducted an experiment to find out how potential gambling customers are being tracked, profiled and targeted online.
To do this, we visited 150 gambling websites run by companies with licences to operate in the UK. First, we took a note of whether the website asked for consent to use data for marketing purposes. Then, without clicking to “agree” or “decline” the use of any data, we looked at the network traffic.
