Evoke shares drop 18% despite revenue recovery in 2024

Monday, March 31, 2025 4:30 PM
  • Sonja Lindenberg, Next.io

Evoke plc has reported full-year 2024 revenue of £1.75bn, a 3% year-on-year increase, with adjusted EBITDA rising 4% to £312.5m, surpassing the top end of its guidance range.

However, the company cautioned that Q1 2025 revenue is expected to lag behind its full-year forecast.

The operator’s share price dropped 18% during early morning trading.

Nonetheless, evoke stated that its transformation strategy is “showing results”.

H2 2024 adjusted EBITDA reached £197m, reflecting 33% year-on-year growth and 71% growth compared to H1.

The company said this increase was driven by a return to revenue growth, strong cost control, and a more efficient operating model.

For FY24, the adjusted EBITDA margin stood at 17.8%.