William Hill powers ahead while 888 undergoes a disciplined reset, evoke plc CEO Per Widerström told investors as he doubled down on profitability over pure growth.
“One of the key features of the UK is our multi-brand approach, and the business has struggled in the past to get this right,” Widerström said during evoke’s H1 2025 earnings call.
“Revenue growth is being driven by William Hill, and particularly William Hill Vegas, which is performing really strongly overall. William Hill was plus 3% and 888 was minus 14%.” He added that revenue from William Hill’s Vegas product surged 12%.
Widerström said the brand “has clearly taken market share,” supported by a relaunch of its app and improved customer experience and user interface.
