Entain relaunches Unirkn, aims to enter regulated markets

Entain relaunches Unirkn, aims to enter regulated markets

Article brief provided by IGB
  • Daniel O'Boyle, IGB
December 1, 2022 3:23 PM
  • Daniel O'Boyle, IGB

Entain has relaunched esports betting brand Unikrn, which it acquired last year, with plans to expand further into regulated markets.

Story continues below

Currently, the site is live in Brazil and in Canadian provinces other than Ontario. Soon after the Entain deal was announced, Unikrn closed with a promise to return in 2022.

“Over the past year, the passionate team at Entain has worked closely with us to create a safe, accessible, secure and compliant product that players can trust – even if they’ve never placed a bet before,” said Justin Dellario, CEO of Unikrn and managing director of esports at Entain.