A legal advisor has cautioned UK operators like Ladbrokes to always ensure they remain on the safe side when it comes to advertising.
Felix Faulkner, solicitor at licensing law firm Poppleston Allen, gave his two cents on the recent Ladbrokes fallout with the UK’s Advertising Standards Authority (ASA) by highlighting the importance of placing a promotion within a wider social context before running it.
Addressing all UK operators, Faulkner advised that companies should be aware of three main points when handling promotions – the terminology and naming of the products or offers, the historic and current colloquial use of the terms being used, and the implications of any derivative advertising efforts.
