Entain has completed the acquisition of the entire issued share capital in sports media business 365scores. Under the agreement, Entain will pay approximately $150.0m to take ownership of the business, in addition to contingent payments of up to $10.0m.
With a global audience of over 15 million active users, 365scores provides scores and sports information, editorial and social content, and a range of sports-focused free-to-play games.
Entain said the combination of 365scores’ expertise in data-driven sports media content alongside its own global scale and platform capabilities will provide customers with a broader offering of interactive content and experiences.
The group added that the acquisition would help to unlock further growth opportunities and supports its global strategic ambitions.
