Much fun has been poked at Chelsea for their lack of a shirt sponsor in recent years but the west London club could find themselves unlikely trendsetters.
Next season the ban on gambling companies being on the front of shirts comes into force in the Premier League and word is that finding replacements has been something of a hard sell.
One frustrated exec explained that bookmakers from across the globe have been willing to pay a premium because of the ‘power’ of being visible on a top-flight jersey – which adds instant credibility and reassurance to would-be punters and encourages sign-ups.
