The first weekend of the Premier League season, but also the beginning of an end. A new campaign that kicked off with Liverpool’s 4-2 win against Bournemouth on Friday will be the last to see gambling sponsors on the front of playing shirts, closing the book on over two decades of financial support.
Changes voted through by Premier League clubs in 2023 are almost upon us. From the start of next season, the 2026-27 campaign, there will be no betting firms adorning the chests of English football’s best players.
More than half of the Premier League’s 20 clubs have a gambling firm as their primary sponsor and they soon must look elsewhere for solutions to a commercial shortfall that collectively runs to £100million ($135m).
