Sunday’s Super Bowl broadcast from Allegiant Stadium in Las Vegas attracted more than 123 million viewers, per Nielsen, a simply breathtaking figure given how television audiences have fragmented in the streaming era. As a point of comparison, the season finale of “Succession,” a massive hit in the world of dramatic entertainment, attracted just 2.9 million contemporaneous viewers last year. That’s less than 3% of the Super Bowl viewership.
Sure, there was the unique Taylor Swift factor in play on Sunday. But there can be no doubt that sports, especially football, have not only retained their hold on Americans but greatly expanded it…
Which brings us to Las Vegas, a city that brilliantly reinvents itself with each generation.
