Eastern European betting operator Fortuna Entertainment may go up for sale

Eastern European betting operator Fortuna Entertainment may go up for sale

Article brief provided by Reuters
  • Amy-Jo Crowley, Reuters
March 21, 2024 8:15 PM

Penta Investments is weighing a possible sale of its betting and gaming operator Fortuna Entertainment Group, a spokesperson told Reuters.

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The investment group is working with JPMorgan to explore options for the business, which is Central and Eastern Europe’s biggest betting firm, it confirmed in an emailed statement.

A sale could value Fortuna, which has operations across the Czech Republic, Slovakia, Poland, Croatia and Romania, at up to 2 billion euros ($2.17 billion), a person with knowledge of the company said, speaking on condition of anonymity.

The process is in the early stages and Penta is expected to proceed with an auction process towards the end of the summer, this person and a second person said.