Dutch regulator lets Unibet off with warnings over autoplay and untargeted ads

Tuesday, July 1, 2025 6:30 PM
Photo:  Shutterstock
  • Jessie Sale, SBC News

Unibet has received two warnings from the Netherland’s gambling authority (KSA) after being found in breach of strict Dutch advertising laws around gambling

Registered in the Netherlands as Optdeck, Unibet’s first breach related to untargeted advertising, a practice which has been barred in the Netherlands since 2023.

Part of the operator’s partnership with the Unibet Tietema Rockets cycling team is to have its logo placed on the bus which transports the squad. However, the branded vehicle was used elsewhere – violating the conditions of the deal.

The KSA said in a statement: “The cycling team has been asked to stop using the bus immediately, and the bus and team vehicles will be provided with modified stickers without the Unibet logo.”