In the Netherlands, the Responsible Affiliates Quality Mark (KVA) has unveiled its new website to strengthen its position as the “trusted seal in the Dutch online gambling market for national consumers”.
KVA was founded as an affiliate association in 2021 to coincide with the launch of the Netherlands’ Remote Gambling Act (KOA). Its membership follows a strict compliance code promoting licensed gambling operators in the KOA market.
The marketing of affiliates must be undertaken with balanced messaging, a focus on addiction prevention, and adherence to Dutch advertising rules. All affiliates undergo annual assessments, random audits, and must display the KVA’s quality mark.
