DraftKings announced during a Monday investor webcast that it plans this month to integrate its gambling platforms under one so-called “super app.”
DraftKings expects to launch the unified app — containing its sportsbook, prediction market, online casino, and lottery offerings — in time for the beginning of the NCAA Men’s Basketball Tournament, which begins on March 17. Its daily fantasy products will remain separate.
DraftKings co-founder and CEO Jason Robins touted the company’s digital entertainment approach — and capabilities, he asserted — in validating the super app decision.
“Megatrends are absolutely exploding in digital entertainment,” he said during the presentation. “DraftKings stands to benefit from what will, for many years, be continuing engagement with sports, entertainment, interactive, mobile, and many other things that are really, truly lined up for DraftKings to capitalize on this coming generation of consumers.”
