DraftKings’s strategy to become the leader in prediction markets is to do exactly what it did to dominate the online sports betting industry.
The company is gearing up to operate in all 50 states, something that seemed like a long way off just 12 months ago, due to varying regulations. As federal policymakers grapple with how to regulate predictions markets, DraftKings is going all-in on its predictions product and aims to overtake industry leader Kalshi.
Its first step is to make the look and feel of the platform a mirror of its sports-betting operations.
“We know the minds of a fan who wants to get in on the action,” DraftKings’ head of Predictions, Jeanine Hightower-Sellitto, said.
