Concurrent with the start of the National Football League season is an acceleration in advertising and a quest to broaden overall market share. DraftKings led the way on both national radio and national television outlets, considerably increasing their reach on the former by 77%. The company aired a total of 23,592 spots from the week between Sept. 4 and Sept. 10, ranking No. 12 overall.
“This is the most important time of the year,” DraftKings Chief Executive Officer Jason Robins said on an August call with investors. The company had a high retention rate following last football season, attaining a 40% rise in average monthly unique players (2.1 million) and 33% in revenue from that figure ($137).
