DraftKings has signed a multi-year agreement to become NBCUniversal’s exclusive sports betting and gaming sponsor across the broadcaster’s top sports properties.
The agreement will integrate DraftKings’ branding and products across NBCUniversal’s coverage of major leagues and events, including the NFL, NBA, NCAA football and basketball, along with the PGA Tour, Premier League, Ryder Cup, and the WNBA.
The deal also extends to tentpole programming such as Super Bowl LX, NBA All-Star Weekend, and the 2026 FIFA Men’s World Cup on Telemundo.
DraftKings Chief Marketing Officer Stephanie Sherman said, “We are proud to join forces with NBCUniversal, an iconic name in sports entertainment, in a landmark multi-year agreement that brings together two industry leaders.”
