The Digital Content Creators Association of Kenya (DCCAK) has criticised the new gambling advertisement guidelines issued by the Betting Control and Licensing Board (BCLB), saying the decision to ban influencers from gambling promotions was made without proper consultation.
In a statement released on Friday, the association said its members had been unfairly excluded despite being key players in the digital economy.
The association said it supports responsible gambling and regulation, but called for inclusion in the process. “We were not consulted, yet we remain a significant and legitimate player in the advertising and creative economy,” said Bob Ndolo, the association’s chairman.
