Sportsbook CrownBet, operated by Betfair, has relaunched in Australia after an eight-year absence from the market.
CrownBet’s re-entry was announced in December, after technology supplier BetMakers partnered with Betfair in a five-year deal to return CrownBet to the Australian betting market.
Prior to its launch, CrownBet had undergone various rebrands, including Big Easy in 2018 and then Sportsbet in 2020.
According to Betfair, CrownBet was launched to keep up with the ever-changing wagering needs of Australian bettors, with the rebrand back to CrownBet intended to provide a sense of familiarity among customers.
