As Evoke faces a challenging mix of regulatory shock, financial leverage and shareholder expectations, analysts consider the operator’s best exit options.
Navigating through an extremely turbulent regulatory landscape has put additional pressure on Evoke plc, the London-listed owner of William Hill’s UK retail estate and a stable of online brands including 888 and Mr Green. As it works through what could be considered an existential crisis for the operator, stakeholders consider whether a private equity buyout is Evoke’s best option.
In December 2025 Evoke announced that it was conducting a strategic review. The board said it was considering “a range of potential alternatives to maximise shareholder value, including, but not limited to a potential sale of the group, or some of its assets and/or business units”.
