Coolbet, an online sports betting and casino brand of GAN, has gone live in Mexico.
Launching in its 10th country of operations, Coolbet has collaborated with a locally licensed partner to bring its platform to the regulated Mexican market.
The operator promises users in the country a “unique and personal experience through leading products and local customer service,” as well as “top-market odds and a localized sports betting menu.”
Endre Nesset, President of B2C for GAN, commented: “We are thrilled to be live and operating in the regulated Mexican market and bringing the award-winning Coolbet brand to local players. We expect our share of the market to grow over time, but initially, we expect both investment spend and revenue to be modest, as we gain familiarity with the market.”
