CNBC has signed a multi-year deal with prediction-market operator Kalshi, bringing real-time probability data into the network’s TV broadcasts and digital platforms starting next year, the companies said on Thursday.
Founded in 2018, Kalshi is a prediction market exchange where users trade contracts on the outcomes of real-world events, such as economic indicators, weather patterns, and legislative results.
The partnership comes just days after a similar integration deal with CNN, underscoring a rapid expansion of the company’s media footprint.
The deals indicate the growing need for prediction-market data, long viewed as niche and sometimes controversial, in the mainstream financial news, as publishers look to enhance audience engagement with new insights.
