The owner of Missouri’s lowest-grossing legal sportsbook by handle is pleased with the early results in the state.
Circa Sportsbook trails seven rivals in handle, but company CEO Derek Stevens is impressed with the book’s performance, he told Covers in a recent interview. He said the company is taking the approach it wanted to take as it carves out a niche separate from higher-spending competitors.
“Missouri is the first time we’ve actually been on a launch date, and I’m very glad we didn’t go nuts on the advertising because I just think that it was kind of some diminishing returns,” Stevens said.
