Bally’s Corp. Chairman Soo Kim says building and running a proposed $1.7 billion casino complex in Chicago is crucial to the successful relaunch of a storied name in the gambling industry.
The venue “will be our most important, period,” in terms of the company’s overall strategy, Kim said in an online video interview. “It’s really an opportunity to re-announce and reintroduce the Bally’s brand name nationally and what better place than Chicago.”
Kim’s hedge fund Standard General owns a 22% stake in the gaming concern, formerly known as Twin River Worldwide Holdings Inc.
In 2020, the Providence, Rhode Island-based firm purchased the Bally’s name from Caesars Entertainment and plans to use the brand that dates back to 1947 to further its expansion from a single venue in its home state to more than a dozen properties in 10 states.
