Sports betting volumes in Denmark fell sharply year-over-year in October, a warning sign for the sector ahead of a wide ranging ban on advertising looming in a year’s time.
In stark contrast to October 2024, which saw a huge surge in betting activity compared to 2023, the same month this year saw betting gross gaming revenue (GGR) fall 46%. This dragged the rest of the market, with industry-wide GGR down 3.4% to DKK 599m (€80m).
Sports betting GGR for October 2024 stood at €208m while this year it has dropped to €112m this year, negatively impacting wider market GGR despite land-based casinos and gaming machines seeing upticks.
This is somewhat unusual given we are in the middle of the football season, with the Danish Superliga still underway alongside popular international tournaments like the Champions League, English Premier League and Spanish LaLiga.
