In an increasingly saturated online betting market, operators are shifting focus from promotional acquisition to long-term engagement. The panel “Marketing innovation: building customer loyalty through brand” at the recent Canadian Gaming Summit brought together marketing leaders from FanDuel, PointsBet, Optimove, and agency Pound & Grain to discuss the challenge of building customer loyalty in an industry where users are often encouraged to switch platforms.
“The average Canadian better is registered on three to four sites,” said Sandy Fleischer, partner at Pound & Grain. “In a market like Ontario, where there’s been hyper growth between 2022 and 2024, I think it was an average of six new sites launching per month making it the most competitive region.”
