Talk to a hockey fan and the odds are good they’ll have something to say about all the betting-related content appearing in NHL broadcasts lately.

“It is forced upon us every few minutes,” said Gordon Rendell, writing via email from Happy Valley-Goose Bay, N.L., and summing up a frustration he and other like-minded fans are feeling.

There are TV ads promoting sports betting, broadcast segments devoted to sports betting, digital ads on arena boards promoting sports book companies — all part of the fierce competition for the business of people who want to bet.