Bo Bernhard wants people to know fun is big business now.
“When we’re talking about the fun economy, so sports, tourism and entertainment, it is nine times bigger than the global pharmaceutical industry,” said Bernhard, vice president of economic development at UNLV.
Chatting from UNLV’s Black Fire Innovation building at the Harry Reid Research and Technology Park in the southwest portion of the valley, Bernhard said Las Vegas has a chance to become a global city on the back of the “fun economy,” if it plays its cards right.
The city has added a number of high-profile ventures over the past few years including the Raiders, the NHL’s Golden Knights, the Sphere and is set to host a slew of high-profile events culminating with the 2024 Super Bowl in early February.
