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Can fixed odds horse betting make inroads into U.S. sports betting market?

Tuesday, June 27, 2023 3:17 PM
  • James Gazzale, Legal Sports Report

Horse betting in the United States has been a parimutuel betting system for the last century. Horseplayers compete amongst themselves while the odds fluctuate as money enters the pool until the race begins.

With fixed odds, bettors lock in a price on a horse when the bet is placed, much like US sports betting. The difference between the two can confuse beginners trying to understand how to bet on traditional horse racing.

In an interview with LSR, BetMakers CEO Jake Henson explained his company is working to expand the online horse betting market in America.

“The growth of sports betting in the US, which is entirely a fixed-odds product, from an education standpoint, has spread like wildfire. It only makes logical sense to present a racing bet in a similar way,” Henson said.