Caesars Sportsbook made a big splash less than a week before the NFL season begins, opening two new retail locations for sports betting in Louisiana.
NFL Hall of Famer and former New Orleans Saint Ricky Jackson placed the ceremonial first bet – on the Saints to win the Superbowl, of course – to officially open Harrah’s New Orleans.
The location will eventually be renamed to Caesars New Orleans, continuing the momentum that Caesars has had since it took the first retail sports bet when the state launched legal sports betting on October 31, 2021 – and followed with mobile wagering in January 2022…
The new setup at Harrah’s is 5,700 square feet with a 147-foot screen, 12 kiosks, and four betting windows.
