British MP calls for tougher action to protect children from gambling risks

Tuesday, February 11, 2025 4:03 PM
  • Alin Martin, Leiton Buzzard Observer

Local MP Alex Mayer has called for stronger action to protect children and young people from the growing risks of “gambling-like” video games and “gambling-like” content in apps.

Her call comes as the Government introduces tough new measures on gambling firms to fund £100 million annually going into research, prevention and treatment of problem gambling.

Ms Mayer warns that there is a “blurred line” between gambling and gambling-like content in mobile and online games.

She highlighted research showing how gambling-style content in video games – such as loot boxes – can stop children understanding the risks of online gambling as well as normalise gambling from an early age, increasing the likelihood of addiction in later life.