Brazilian company buys Enjoy casino in popular Uruguayan resort city

Wednesday, April 15, 2026 7:44 PM
Photo: Shutterstock
  • James Marrison, G3 Newswire

Brazilian real‑estate and hospitality group JHSF has agreed to acquire the Enjoy Punta del Este resort in Uruguay for $160 million, taking full control of one of the country’s most prominent casino‑hotel complexes.

The deal, executed through the Uruguayan‑focused vehicle JHSF Península, signals a major expansion of the Brazilian conglomerate into Uruguay’s premium tourism and gaming sector.

Enjoy S.A., the Chilean casino operator, is selling 100% of Baluma S.A., the Uruguayan entity that owns and operates the Enjoy Punta del Este complex. The transaction was formalized via a stock‑purchase agreement signed on April 10, 2026, and still requires approval from Uruguay’s antitrust authority.

The $160 million price is notably below the roughly $300 million Enjoy invested in the property since first entering the Uruguayan market in 2013.