Bragg to supply Dutch player account management in extended deal with Entain

Bragg to supply Dutch player account management in extended deal with Entain

Article brief provided by SBC News
  • Jessie Sale, SBC News
November 8, 2023 8:16 PM

Bragg has extended its agreement with Entain to supply the latter’s Dutch igaming operator, BetCity.nl, with its Player Account Management (PAM) platform until 2025.

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The gaming technology and content provider will provide its proprietary aggregated casino content, as well as deliver sports betting products to customers of BetCity.nl.

Bragg Chairman and CEO, Matevž Mazij, stated: “As reflected in BetCity.nl’s strong market position, we have enjoyed a highly successful partnership since launching with them a little over two years ago.

“We are pleased to extend our agreement to supply our PAM, proprietary, third-party exclusive and aggregated content to their players until 2025, during which time we are also prepared to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform.”