Bragg content to go live under extended 888 Holdings distribution deal

Bragg content to go live under extended 888 Holdings distribution deal

Article brief provided by SBC News
  • Jessie Sale, SBC News
July 30, 2023 11:38 AM

Bragg Gaming Group has signed a new global distribution agreement with betting and gaming company 888 Holdings.

Story continues below

The collaboration with 888 Holdings – which owns William Hill, 888, Mr Green and SI Sportsbook – is an extension of an existing partnership. Bragg’s content is expected to go live with William Hill in the UK, Mr Green in Italy, Sweden and Denmark, and 888casino in Italy for the first time.

This follows launches with the operator in the UK, Spain and Ontario over the course of the last year.

Lara Falzon, President and Chief Operating Officer at Bragg Gaming Group, said: “We are thrilled to announce this exciting new distribution deal with 888 Holdings – including for the William Hill and Mr Green brands – given that 888 is one of the most renowned operators in the global gaming industry.