BoyleSports has rolled out its new brand platform, Back Yourself, designed to highlight the mindset of ‘a confident sports bettor’ as the operator continues its £100m [$135m] UK relaunch.
The campaign is led by a cinematic brand film that aims to take viewers on a journey inside the thought process of a sports fan.
Aimée Prendergast, Marketing Director at BoyleSports, said: “This campaign brings our new positioning Back Yourself to life in a bold, cinematic way that reflects the confidence at the heart of our brand.”
The film is set within a train carriage that represents the inner workings of a bettor’s mind.
