Boyle Sports invests over £100m in UK relaunch, becomes West Ham United’s shirt sponsor

Tuesday, July 1, 2025 6:36 PM
Photo:  West Ham United (courtesy)
  • Fergal O'Brien, RTE

Boyle Sports has announced a major investment of over £100 million [$137 million] to relaunch in the UK market over the next three years.

The sports betting and gaming company, which is Ireland’s largest independent bookmaker brand, plans to open more than 200 new stores and create over 1,000 jobs across the UK as part of the deal. It said it will also continue to invest in its Irish operations.

The family-owned Irish business has also agreed a multi-year partnership with West Ham United.

Boyle Sports will be the Premier League football club’s front-of-shirt sponsor for the 2025/26 season, as it aims to expand its footprint in the UK.