BOS report shows 77% online channelisation rate in Sweden

Monday, June 19, 2023 2:37 PM
  • Matthew Nicholson, Gambling Insider

The Swedish Trade Association for Online Gambling (BOS) has posted a new report that showcases channelisation statistics across the country.

As per the report, conducted by Skop on behalf of BOS, Sweden’s online market has an overall channelisation rate of 77%.

Skop interviewed 9,850 people, of which it found that circa 3,000 of them partook in online gambling at least once per quarter.

CMTC email web

Breaking down the 77% channelisation figure of the people that took part in the survey, 2,439 (representing the 77%) knew the website had a Swedish gambling licence and bet SEK 467,287 ($43,754).

Meanwhile, 163 (very honest) individuals knew the operator they used didn’t have a licence in Sweden – representing 11% of the people spoken to – placing SEK 64,223 in total bets.