Betway to exit Sweden as parent Super Group eyes movements in fresh markets

Sunday, September 15, 2024 6:10 PM
Photo:  Shutterstock
  • Ted Menmuir, SBC News

Betway will end its presence in Sweden’s online gambling marketplace on 1 October.

[Last] week, Betway, the flagship sportsbook brand of Super Group, informed Swedish customers and media partners of its impending exit. Swedish customers have been advised to withdraw funds and close their accounts by 29 September, as Betway seeks to end its Swedish license on 30 September.

The Super Group brand provided no specific reason for its withdrawal from Sweden, where its license was due to expire in 2029.

In 2018, Betway was among the first international brands to be granted a license by the Gambling Inspectorate, Lotteriinspektionen, as part of Sweden’s reorganization under the new Gambling Act.