Days after the American Gaming Association revealed that 91% of sports bettors and 84% of all gamblers were aware of responsible gambling tools, the organization’s vice president for strategic communications and responsibility, Cait DeBaun, shared some less encouraging news.
“The research we came out with showed that gamblers find [the messaging] to be effective, but they are not engaging with the tools,” DeBaun said Thursday during an iGB-sponsored webinar titled “Elevating responsible gaming: How the industry can sharpen its player protection capabilities.”
She then added, “We need to find a way to engage customers. We need to make sure we’re doing it in a way that works.”
