Betting firms are beating a ban on advertising during matches by running commercials in the middle of football highlights web clips. YouTube videos of the best bits of games shown on Sky and BT Sport cut to adverts during the coverage.
Campaigners warn young people are most likely to watch the YouTube footage because it is free, unlike Sky and BT Sport.
A video posted by BT Sport of the Liverpool v Real Madrid game on Tuesday cut to a Bet 365 advert during the action. The same happens on rival Sky’s clips.
No gambling ads can be shown during TV coverage of games under a “whistle-to-whistle” rule introduced in 2019 to protect kids.
