Betsson survey reveals nuances of sports bettor behavior

Betsson survey reveals nuances of sports bettor behavior

Article brief provided by Sports Handle
  • Mike Seely, Sports Handle
June 15, 2024 2:39 PM

After months of collecting, analyzing, and synthesizing survey data, the B2B sportsbook provider Betsson, in partnership with GambleID and Sports Handle, has issued its final report on the state of sports betting, mobile sportsbooks, and daily fantasy sports in America.

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The 56-page report, which can be accessed in full by clicking this link, offers compelling insights from operators and bettors alike. As evidenced by the fact that 43% of sports bettors reported downloading five or more betting apps and 59% bet daily, that group of respondents revealed itself to be, on average, at least a step removed from purely recreational punters.

To that end, odds and user experience edged out promotions/bonuses as the top drivers of platform choice.