Betsson doubles down in Denmark with launch of flagship brand

Betsson doubles down in Denmark with launch of flagship brand

Article brief provided by SBC News
  • Ted Orme-Claye, SBC News
August 30, 2023 8:03 PM
  • Ted Orme-Claye, SBC News

Betsson AB has expanded its presence in Denmark by launching its titular Betsson sportsbook in the local market, boosting its standing in the country to two brands.

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The group’s flagship brand will sit alongside the existing NordicBet offering in Denmark, as the company – founded, headquartered and listed in the capital of neighbouring Sweden, Stockholm – pursues a global expansion strategy.

NordicBet has already established a strong foothold in Denmark, where it has strengthened its visibility via a sponsorship deal with the top-flight 1. Division, which presents itself as the ‘NordicBet Liga’ under the two year deal…

Nasdaq group Betsson’s aforementioned foothold in Denmark has proved fruitful for the firm according to its H1 trading results.