Betsson has announced its sponsorship of the Chilean First Division football league, in partnership with the National Association of Professional Football (ANFP).

The agreement, signed on the eve of the upcoming season of the Campeonato Nacional, will see the league rebranded as the Campeonato Betsson.

Ronni Hartvig, Chief Commercial Officer of the Betsson Group, commented: “Through this latest collaboration, we are steadfastly reinforcing our commitment to support the development of football in Chile.

“It is evident that the advantages of this partnership are mutual, as these alliances allow the tournament to advance and flourish, while also enabling our brand to strengthen its preeminent position within the region.”