BetMGM has launched its ‘Make it Legendary’ campaign featuring ‘Mad Men’ star Jon Hamm.
The campaign, created with ad agency Highdive, has been launched to refresh the brand’s identity around its growing entertainment ecosystem. In BetMGM’s words, “[unlocking] a world of possibilities, elevated experiences and exceptional hospitality.”
The first of six advertisements, directed by Noam Murro, is scheduled to debut on August 30 during college football broadcasts. Additional placements are planned across television, digital, social, and BetMGM venues nationwide.
Hamm said, “BetMGM is all about style, and the ‘Make it Legendary’ campaign captures that energy. It’s witty, cinematic, and shows that betting with BetMGM is an unmatched experience.”
