TV show The Price Is Right will feature a new game produced by betting operator BetMGM this fall. It will be the first time in the show’s 54-year history that it will feature a custom-branded format.
The game, titled The Lion’s Share, is the result of a partnership between BetMGM and Fremantle, the production company behind The Price Is Right.
The game’s debut is scheduled for September 22 on CBS, which coincides with the premiere of the show’s new season, and gives contestants the chance to compete for prizes worth up to US$500,000.
The game begins with a pricing challenge on everyday items, with correct answers earning contestants balls tied to potential prizes.
