Betfred will pay £900,000 [$1.2 million] to the Gambling Commission as a result of social responsibility failures which included allowing a customer to lose nearly £18,000 [$24,000] in a 24-hour period without adequate safer gambling intervention.
An investigation by the Gambling Commission found that the processes in place at Petfre (Gibraltar) Limited, which runs betfred.com, were insufficient to identify indicators of gambling harm or to step in when the indicators were triggered.
A lack of automated interactions for users of betfred.com when they had displayed characteristics of gambling harm, such as spend, time spent playing and patterns of play, meant they “were not identified and interacted with promptly enough”, according to the Gambling Commission.
